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How A Podcast Can Turn Your Relationships Into Your Competitive Advantage

Show Your Expertise Through Podcasts.

podcasting
Photo by Austin Distel on Unsplash

Are you an expert in your field? Do you have something that makes you special? Do your customers leave amazing reviews, telling you how much they love what you offer/provide? You should start a podcast!

A podcast is a fantastic way to show your tribe how much you know about your field and how passionate you are. Inviting guests from your field, friends, family, and more shows your audience that you are respected in your industry and that you value relationships. Customers (especially in auto repair) value getting to know you; on a human-to-human basis. A podcast is a great way to invite them into your world.

podcast and laptop computer
Photo by Alex from the Rock/Adobe Stock

Relationships = Sales. The bottom line is that the more people have access to your information, the bigger your digital footprint, the greater your sales and success will be!

How Do I Use A Podcast For Marketing?

At Rock Star Marketing, we believe in relationships before transactions. Podcasting is an incredible way to take your small business to the next level, reaching a wider audience and cementing you as an authority on your subject matter.

It isn’t so much about hosting your podcast on Spotify, as it is about promoting it on your existing social media channels, blogs, websites, etc. You can go big (and why not dream big?), but a podcast works in many ways.

People love stories; you can share success stories, trials & tribulations, and customer testimonials. Narrate what you provide to your community by telling the story of a tough job that took creativity and ingenuity to overcome. Before you know it, you’ve created a vast web of content that allows Google’s search bots to rank you higher in SEO results.

How Do I Start A Podcast?

Well, you might be surprised to find out just how easy it is! Depending on how you want to approach it, it can be as simple as turning on a computer, scheduling with a friend, and pressing “record.” However, you can make the process so much more effective with some logistical planning and team effort. You want people to consume your podcast; it helps if you make it easy to listen to.

girl podcasting
Photo by tirachard/Adobe Stock

What Are The Most Important Things To Consider When Starting A Podcast?

Beyond the basics like “what do I talk about?,” “how do I record a podcast?,” and “who do I talk to?” You’ll want to consider some of the more important underlying marketing strategies involved.

Consistency – The most important thing in marketing; consistency. Whether it be social media, blogs, website content, or podcasts, you have to be consistent. Results can take time to reach their true potential; not everyone is willing to stay the course. You are, though, haha! By producing regular, consistent content, you end up building a vast wealth of information and content that your customers (and Google) can draw on when making a choice about which company to choose.

SEO – Including a text summary of your podcast can really help you reach your customers (your tribe). At Rock Star Marketing, we like to turn the podcast episode into a blog or other related marketing materials. Including a text version of the podcast episode helps you with your SEO (Search Engine Optimization). It tells Google how much of an authority you are on the subject and helps you rank higher in their algorithm.

Promotion – If your tribe can’t find your podcast, it will be difficult to achieve your desired results. Make sure to promote your podcast on all the marketing avenues you use. A dedicated page on your website is a great place to start. We specialize in helping you reach your tribe; we can design your podcast promotion to hit your blogs, social media channels, websites, and more!

Are You Ready? Let's Start A Podcast!

Most importantly, just start! How many people do we know that go through their entire lives saying “I would love to do that” or “That would really help my business, maybe we’ll try it next quarter.”? I am sure this sounds familiar!

man podcasting
Photo by contrastwerkstatt/Adobe Stock

What separates you and the rest of our amazing Rock Star tribe is we are “go-getters.” Create your first episode, and you’ll realize just how easy it really is, especially when you have a creative and supportive team like Rock Star Marketing handling all the logistics and heavy lifting.

Ok, so you know you want to try, but you’re not sure where to start! That is where we come in. Rock Star Marketing provides podcasting services that will help you take your budding idea into a fully bloomed content machine!

Are you ready to bring your digital marketing presence to the next level with podcasting services from Rock Star Marketing? Contact us today for a FREE Discovery Session, and we can discuss all the details!

Call Rock Star Marketing at (408) 833-9868 or contact us using the button below.