What’s that sound in the background? Chances are, you are hearing somebody scrolling endlessly through TikTok, Instagram Reels, or Facebook Stories. Social Media is everywhere; we spend countless hours per month scrolling, watching, consuming, and diving into the newest trends.
With the latest trends come the latest ways to market, and if you don’t have a digital marketing footprint by this time, don’t wait any longer! Everybody and their mother has a digital marketing presence, selling whatever it is they love to do. What’s unique about the digital marketing world is you have the opportunity to create a massive compendium of authority. You get to curate the knowledge you share, and it’s always there for people to see!
On that note, what do we mean by authority? Do we mean, “Hey, you! Go and do this because I say so!!!” No, we don’t mean that type of authority; we mean the type that makes people come to you because they trust your knowledge and expertise! That is what SEO (search engine optimization, the stuff that makes you show up at the top of Google’s search results) is all about!
With social media, you have the opportunity to lace your digital footprint with mountains of SEO keywords and quality information. When people search, they find you and scroll back through your history, seeing all the wonderful things you do and the people you reach.
It’s all about that mountain of authority! Think about it like this. You are stranded in a desert, searching desperately for water, and you see a set of pyramids in the distance. You don’t know which pyramid has the best water and which one might be barren!
But suddenly, you turn and see a much larger one overshadowing another. That’s the one you head to, because look at what they built, you can see it from a great distance!
SEO and social media marketing work exactly like that! You create that pyramid of authority, and you stand out from the businesses around you. There might be plenty of auto repair shops in your area, but do they command an enormous digital footprint of unique content; laced with their specific mission and voice? Probably not! That is where you can use digital tools to your advantage!
The digital marketing world is daunting; we know that, which is why we are here to help! Rock Star Marketing is a boutique marketing agency offering 100% custom content tailored to your specific voice, written by our incredible team of top-tier copywriters & procedural writers. We don’t outsource our work to other countries; we write it right here!
We are the category kings of storytelling in the industries we serve. We have countless success stories across a wide array of industries, including auto repair, construction, legal services, med spas, hypnotherapy, you name it! Contact us today and tell us what makes you so special; we specialize in translating your voice to the world and bringing in the people you want, your tribe!
Call Rock Star Marketing at (408) 833-9868 or contact us using the button below.