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How Do I Know My Marketing Is Working?

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How to keep track of your marketing efforts and results

Digital marketing is a huge and ever-growing field, encompassing everything from social media campaigns to email marketing to pay-per-click ads. With so many different channels, it can be challenging to know where to start. However, it’s important to keep track of your marketing efforts and results to adjust your strategy as needed.

One way to do this is to create a spreadsheet or table with all of your different marketing channels listed in one column and the results (e.g., website traffic, leads generated, sales made) in another. These combined efforts will help you see at a glance which channels are performing well and which ones could use some improvement.


Another way to keep track of your marketing efforts is to set up Google Analytics for your website. This will allow you to see detailed information about visitors to your site, including how they found you and what pages they looked at. This data can be extremely useful in fine-tuning your marketing strategy.


Keeping track of your marketing efforts is essential to ensure that you get the best possible results. By using a combination of methods, you can get a clear picture of what’s working and what needs to be changed. Marketing is all about testing, measuring, and fine-tuning as you move forward, like a well-oiled machine optimized for performance.


Use analytics to measure website traffic, social media followers, and email subscribers

As the name suggests, digital marketing is the process of using the internet to promote and sell products or services. As the world becomes increasingly digitized, businesses are finding that they need to adapt their marketing strategies to meet the changing needs of consumers. One way to do this is by using analytics to measure website traffic, social media followers, and email subscribers.


Here’s how you can use analytics to measure your marketing efforts:

  • Website traffic can be measured using tools like Google Analytics.
  • Social media followers can be measured using platforms like Hootsuite.
  • Email subscribers can be measured using MailChimp.


By understanding how these metrics are related, businesses can better decide where to allocate their resources to maximize the effect. When used correctly, analytics can be a powerful tool for driving growth and success in the digital age.


How do I get started with digital marketing?

Well, as you can probably tell by now, digital marketing requires a lot of work, perseverance, and dedication to see results. Like building a pyramid, you don’t see the structure till’ you stack the building blocks. The question you have to ask yourself is this.


Should I outsource my digital marketing or do it myself?

First, do you have the time to do it? 

Second, will you stay consistent? The sales funnel is often long, and building relationships takes time and consistent effort.

Third, Opportunity Cost. Ask yourself this, “If I weren’t struggling to figure out marketing, what else could I spend my time on?”


Rock Star Marketing is the one-stop-shop for all your marketing needs

At Rock Star Marketing, we help people meet their goals. Not only do we help people meet their goals, but we help them define their goals, build their goals, and expand them as we grow together. That is the benefit of working with a boutique marketing agency geared 100% toward bringing you maximum ROI (return on investment).


What can Rock Star Marketing do for my business?

We want you to ask yourself these questions:

  • Do you have marketing systems in place?
  • Is your website optimized for Google’sGoogle’s search engines?
  • Are you consistent with your blogs, are they optimized, and do you have any?
  • Are you regularly posting high-quality and engaging content across your social media platforms?
  • Is your website representative of your voice, services, and offerings to the world?
  • Do you have ways to track and monitor all of these things to help you establish KPIs?


Rock Star Marketing can help you with all of it and more, and we would love to start a conversation about how we can bring you closer to your intended audience, your tribe!


If you want to know more about Rock Star Marketing’sMarketing’s services, click here! We offer a complimentary discovery session so we can match you with the best services that will benefit your business! So contact us today, and let’s get you on stage!

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Call Rock Star Marketing at (408) 833-9868 or contact us using the button below.