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As the end of the year approaches, it’s time to take a step back and evaluate your marketing plan for the previous year. What worked well in 2022? What didn’t? What do you need to change for next year? These are all important questions to ask yourself, things you need to understand as you plan for the coming year.
It’s time to celebrate your wins! “Wins” include both your own personal victories and your employees’ gains, and what you achieved together in the year as a team. Recognizing and rewarding the hard work your team put in this past year is a great way to motivate your team and keep them engaged. It also helps build morale and foster a positive work environment.
What do you want to achieve next year, both in terms of the financials, growth, and relations? What goals do you have for your business? Ignoring these questions puts you on a bad footing, always playing catch up with yourself throughout the year ahead. But taking the time to answer these questions will help you create a roadmap for the coming year and ensure that you hit the ground running in January.
As you reflect on this past year, use this checklist to evaluate your marketing efforts and prepare for next year:
Which ones were successful? Why? Which ones fell flat? Why? Knowing what worked (and didn’t work) will help you create more effective campaigns in the future.
Is it user-friendly? Does it reflect your brand well? Is it drawing customers to your business? If not, consider making some changes. A well-designed website is crucial for conversion rate optimization.
Are you ranking as high as you’d like in search engines? If not, consider investing in some targeted SEO strategies, including a webpage revamp that puts your business closer to the front of the line.
Are you active on all the major platforms? If not, choose one or two that make the most sense for your business and focus your efforts there. Does your Facebook page have enough customer interaction? Does your business have the kind of visual aesthetic that Instagram can utilize? Are you targeting the professional set through LinkedIn?
This information can be very helpful in understanding your customers’ needs and preferences. Use it to guide your marketing decisions going forward.
Be specific about what you want to accomplish and how you’ll go about doing it. This will be your roadmap for next year’s marketing efforts.
Transactional relationships may be the basics of capitalism and commerce, but the key to winning loyalty and market share is making your customers feel essential to you– which they are. We advocate The Give to Get Principle, where businesses extend themselves to their clients and are met with reciprocity and loyalty over time. Try hosting seminars, reaching out with hand-written notes, and looking for ways to add extras onto every client’s work that increase the value of the work you are performing.
The end of the year is an important time for reflection and planning. Use this checklist to help you assess your marketing efforts from this past year and make decisions about what changes or improvements need to be made for next year. By taking these steps now, you’ll be primed for a successful 2023!
It’s not hard to connect A to B from this. Friends of friends, podcasters you trust, old college buddies on your timeline–all of these people are “recommending” a business to you by sharing, liking their posts, or advertising them on their social media. Then, once you’re looking for a business, the seed has been planted, and you already have someone in mind, you can ask for a recommendation.
If you are ready to take that next step and bring your business into the limelight, Rock Star Marketing is your agency! We specialize in bringing your unique and powerful voice to the big stage through our Website design, SEO, Social Media, Google and Facebook Advertising, Blogs, Review Management, and so much more!
Schedule a free discovery session so we can match you with the best services that will benefit your business! Contact us today, and let’s bring you and let’s make 2023 the year to remember!
Call Rock Star Marketing at (408) 833-9868 or contact us using the button below.