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How To Level Up Your Online Marketing Through Organic Results

organic-SEO
Photo by Chris Montgomery on Unsplash

5 Ways To Grow Organically With Online Marketing

online marketing stats
Photo by Stephen Phillips – Hostreviews.co.uk on Unsplash

Ranking high on Google or the major social media platforms has become harder than ever. It seems that the only way to “make it” is to pay thousands of dollars monthly for advertising. This notion, however (thankfully), is wrong.

Contrary to what people think, organic reach is not out of fashion.

You can still rank high without paying hefty sums of money. The great thing about the online world is that there will be a way to do things better, faster, cheaper, (including) ranking high on the search engine pages.

Here’s how to do it:

How to grow organically:

backlinks

#1 — Backlinks, Backlinks, Backlinks

  • Backlinks are to Google what voters are to presidential candidates. The more votes you can get, the better chance you have to become the president. 
  • To be more precise, Backlinks are links from other websites that point to your website.
  • If you want to get as many backlinks as possible, you have to get out there! You need to message other websites, write articles (see what I did there?), etc. Just focus on pumping out credible information online. The results will come.

    keyword-research
    #2 — Keyword Research

  • A big part of ranking high is creating content for the right niche. That is why it’s crucial to pick the right keyword (or keywords) and focus all your efforts on climbing the page rankings there.
  • Fortunately, the early days of the internet are over, so you don’t have to manually test 24/7 and experiment to find out which keywords will help you break out. Nowadays, countless tools will show you everything you need to know, including monthly searches, difficulty scores, etc. Here are the best(that are free or freemium):
  1. KWFinder (5 attempts a day unless you pay for premium)
  2. Google Trends
  3. Keyword Generator

#3 — Keyword Optimization

  • Now that you have the keyword set in place, it’s time to use it!
  • Keyword Optimization, in a nutshell, means putting your keyword in the right places.
  • A good rule of thumb is to put your keyword in your page title and the subheadings (if you are writing a blog). Using it in a URL like this is also helpful.

    blog-writing
    #4 — Start writing/creating long-form content.

  • A recent study by Backlinko found that the average high-ranking page on Google contains 1447 words. Aim to hit at least that.
     

#5 — Get clear on your search intent.

  • Why do you want to rank higher? If you have a book to sell, for example, you probably would need to rank high on Amazon rather than Facebook.
  • A big part of unsuccessful SEO strategies is that people try to win in the wrong places.
  • Figure out what you want to rank high for first. Here’s how to do it:

There are four categories of search intent:

  1. Navigational (People looking for a website.)
  2. Informational (People looking for an answer.)
  3. Commercial (People looking to buy something, searching in generic terms. E.g., “leather jacket” or “business course.)
  4. Commercial Intent (People researching deeply about a specific thing they want to buy. For example: “books by Ryan Holiday.”)

With these five tips, you should be well on your way to dominating Google and beyond! But in case you are looking for an expert, we’d love to assist you on your online marketing journey!

Contact us now at https://rock-star-mktg.com/discovery/ and discover all we can do to improve your business SEO and website content.

Call Rock Star Marketing at (408) 833-9868 or contact us using the button below.