rsm logo

Reflecting On Strides Made In 2022

woman reflecting on 2022 year

2022 Major News Events

What a Turbulent 2022, huh? The most memorable news events of 2022 included:

  1. COVID repercussions continue to play out
  2. Continued supply chain disruptions across the globe
  3. Russia invades Ukraine and sets the world on edge
  4. United States semiconductor industry growth
  5. Working from home & hybrid work schedules are here to stay
  6. TikTok continues to be the fastest-growing global social media channel
  7. Cyberattacks continue to threaten security
  8. Layoffs and cutbacks show an uncertain economy
  9. The cryptocurrency was super hot, and then it took a nose dive
  10. The stock market took several hits throughout the year
  11. The overturning of Roe v. Wade angered many women
  12. Google searches for “get a vasectomy” in the U.S. reached an all-time high
  13. The death of Queen Elizabeth II is the end of an era
  14. Bipartisan legislation protects people from unexpected medical bills
  15. Canada officially banned conversion therapy
  16. There’s a 5-year, $5 billion investment in U.S. electric vehicle charging stations
  17. An estimated $60 billion in medical debt was removed from consumers’ credit reports
  18. A new report found that if the current pace of wind and solar growth continues, the world will meet its climate targets
  19. In a historic agreement, the U.S. men’s & women’s soccer teams are now paid equally
  20. Kind citizens bought cases of baby formula and gave them away to others for free
  21. A new report found sales of gas-powered cars are in ‘permanent decline’ and likely peaked in 2017
  22. The Suicide and Crisis Lifeline ‘988’ officially launched across the U.S.
  23. Congress passed the Inflation Reduction Act – it includes the largest federal investment ever in fighting climate change
  24. The Biden Administration canceled $10,000 in student loan debt for borrowers earning less than $125,000 per year
  25. Scientists just found a new way to break down some PFAS, or “forever chemicals”

Depending on your vantage point, some of the news items listed above were good, and some were not so good. But there’s good news! We – and I mean you and me – are still here. We’ve made it this far, and we’ll continue our journey forward.

2022 Rock Star Marketing Accomplishments

Photo by pixelvario

As I reflect upon Turbulent 2022, I want to express how proud I am of all of us for not giving up hope. We’ve pivoted, dodged, saved, hunkered down, prayed, and forged ahead. 

Because we kept the focus on moving forward, here are some of the things we accomplished as a business throughout the year:

  1. We grew our Rock Star Squad and developed an incredible team.
  2. We aligned ourselves with more business coaches, like Brian Gillis and Steve Ek.
  3. More of our marketing clients signed up for our video marketing services.
  4. I served as the “Fairy Godmother” of the Not Your Average Investor Show community and hosted a multi-city tour of in-person meetups.
  5. I released the Audible version of my best-selling book, The Give To Get Principle, available on Amazon.
  6. We started offering Standard Operating Procedure writing services to our clients.
  7. We launched the “Ask The Doc” show, which interviews dentists and other healthcare providers.
  8. To become a full-service marketing agency, we combined our Rock Star Marketing’s superpowers with InnoVision’s superpowers.
  9. We have helped many clients reach the finish line, where they retired or sold their businesses.
  10. We will continue to serve our growing client base in the auto repair, construction, dental, and healthcare industries.

What Did You Accomplish In 2022?

Alright, now that I’ve shared the strides we’ve experienced in 2022 at Rock Star Marketing, let’s ask you a few questions.

  • What strides have you made this year? 
  • Did you meet your revenue goals? 
  • Were you able to manage during the supply shortage? 
  • Were you able to recruit and keep your key team members?
  • What successes did you accomplish?

If you can look back on 2022 with a sense of accomplishment, congratulations! It wasn’t an easy year for most of us, and you made it. Good for you!

Contact Us For Your 2023 Marketing Strategy

businessman drawing business plan
Photo by kitaec

As you start planning for 2023, I invite you to contact my Rock Star Marketing Squad and me if you need help with marketing. We are here to support you and would love to hear more about your goals. 

Request a complimentary Discovery Session, and I’ll be happy to share some ideas that will take your business to the next level.

Call Rock Star Marketing at (408) 833-9868 or contact us using the button below.