From LinkedIn to TikTok to Facebook, there are a variety of different social media platforms out there. It can be a challenge to figure out which social media platform works best for your business, as each platform caters to different audiences. At Rock Star Marketing, we can help decide which social media platform is best for your business.
It is essential to understand where different audiences are spending their time on social media. Here is a rundown of the most popular and successful social media platforms:
- Facebook: Everyone seems to have a Facebook account, so it is no surprise there are 1.79 billion active Facebook users. 65% of U.S. adults aged 30-64 actively use Facebook, which indicates that Facebook is more typically used than the younger generation.
- Twitter: Twitter attracts the younger crowds, as 40% of all 18-29-year-olds use Twitter consistently. 79% of Twitter users live outside the United States, so this social media platform is an excellent way to connect with an international audience.
- Instagram: Just like Twitter, Instagram is also heavily used by the younger generation, with 67% of 18-29-year-olds using this social media platform. More women also tend to use Instagram, but regardless of age or gender, Instagram users check the site at least once per day.
- LinkedIn: Over 50% of Americans that use LinkedIn have a college degree. LinkedIn is more professional than other platforms, as this site caters to networking and career opportunities. This site offers users a chance to market a brand or business while also connecting to other businesses.
At Rock Star Marketing, we will put your business in the limelight — you will stand out in the sea of social media. We will develop a digital marketing strategy tailored to your business and target audience. Contact us today to get started!
Rock Star Marketing is here to help.