Why DIY With AI Differs From Working With a Marketing Agency

You’ve heard about the AI craze going on about ChatGPT and how it’s changing the way we work, correct? It’s exciting to see how Artificial Intelligence can help write content, that’s for sure.

For those who like to save money and do the work themselves, getting onto ChatGPT is a thrill! You ask for what you want and the software creates quality content for you. Simply amazing!

But How Does the DIY Content Via AI Differ From Working With a Marketing Agency? 

The biggest differences between Do-It-Yourselfers using AI and Marketing Agencies like Rock Star Marketing are:

• Customization
• Attention To Detail
• Reflecting Your Company Culture

When you input requests to “write a 1000-word blog about XYZ topic” in Artificial Intelligence content software, it can spit out decent content. But for now, AI-generated content doesn’t create customized content promoting your brand, it doesn’t have the ability to verify facts, and it doesn’t know you well enough to talk about your company culture with authority.

So, yes. If you want to use ChatGPT to create content for your business, go for it. It will only get smarter over time.

Dedicate Time To Understanding How AI-Generated Content Works

If you want to learn more about using Artificial Intelligence to create content for your social media, website, sales scripts, etc. you’ll find a variety of tutorials on TikTok, Reels, and YouTube.

For example, you can study up on the following prompt ideas:

1. Ask to write a blog and “pretend you’re an expert.”
2. “Play Devil’s Advocate” to a statement you wish to make.
3. Ask ChatGPT to “pretend you’re a consultant” when writing about a topic.
4. Research the best SEO keywords for your industry.
5. Create an outline for a website landing page.

Log into ChatGPT and try it out for yourself. You’ll never know what the content will look like until you experiment.

Outsource The Work If You Lack The Time & Passion For It

If you lack the time to play around with AI content-writing software, you can outsource it to someone within your organization, or to a competent marketing agency that has proven success with revenue-generating content.

Rock Star Marketing is passionate about trying new things, and that is why we’ve been experimenting with AI-generated content since 2022. We never create “cookie-cutter” content, but we have found that Artificial Intelligence gives our writing team supercharged content that performs beautifully in Search Engine Result Pages (SERPs). 

Of course, you can always Do It Yourself, but if you work smarter and not harder, you’ll likely choose to hire Rock Star Marketing or a similarly competent agency that focuses on tailoring the content to reflect your business and company culture.

Rock Star Marketing Can Help You Reach Your Target Market

Converting the leads you generate after using AI software starts with the fundamental rule of marketing:

“Sell the problem you solve, not the product you have.” – Unknown

Finding what makes you special and translating that so your customers internalize and truly hear that message. You want that message to speak directly to their frustrations, and you need that message to meet them where they are.

Here’s How Rock Star Marketing Helps You Find Your Target Market:

• Search Engine Optimization (SEO)
• Social Media Packages
• Website Content Writing
• Blog Writing
• Video Marketing
• Website Development &
• Management
• Custom Digital Design
• Email Marketing
• Facebook Advertising
• Google Advertising
• And More!

If you want to give to your tribe and discover your target market, we invite you to meet me for a complimentary Discovery Session to brainstorm ways to help you reach those goals. Let’s figure out how to bring your visions to life this year. To get on my calendar, please schedule a discovery session. You’ll be glad you did! 🙂