How Does Social Media Marketing Work?

How social media works Rock Star Marketing

Most people know how social media marketing works, but a lot of people still question its value. I have a feeling a lot of people questioned the value of television when it was invented in 1927. Is it for entertainment purposes? Is it for commerce? Is it to inform?

When social media emerged in 1997, there were similar questions. Today, social media marketing can mean different things to different people.

  • To the teenager, it’s a way to stay connected with friends and see what’s trending.
  • To the business owner, social media marketing helps branding, acquiring more leads, and communicating with customers.
  • To the person looking for content, it’s an alternative to television and a way to find videos and conversations that are interesting, entertaining, or thought-provoking.
  • To the grandparent, it’s a way to keep tabs on what the kids are doing, even if they don’t call regularly.
  • To the shopper, it’s an opportunity to see new products and purchase them.
  • To the student, it’s a means of exploring the world or mastering a concept from the comfort of your own home.

Ultimately, social media marketing works best when you connect with the online community that attracts your target audience and interact with them regularly. Social media marketing works best when you promote your content and engage with your Tribe on all social media channels, including Tiktok, Facebook, Instagram, LinkedIn, YouTube, Pinterest, Reddit, Snapchat, and more. 

As a business owner, you want to make your presence known through social media marketing because it increases brand awareness, generates qualified leads, and strengthens your customer engagement. When compared with the marketing dollars spent on television and radio, advertising costs are pennies on the dollar in the social media marketing realm. In today’s world, even when faced with major economic uncertainty, the businesses that make social media marketing work for them are the ones that will come out ahead over time. 

Here are three ideas about what you can promote on your social media marketing channels:

  1. Create video content that is engaging and memorable. 
  2. Promote specials that help solve the problems your Tribe is facing. Is money tight? Offer them a deal they cannot refuse. Are they afraid of something? Speak to them to calm their concerns.
  3. Let them know you’re here for them. Even if you use social media marketing to thank them for their support and respond to their comments, the goal is to engage.

In summary: Create video content. Solve their problems. Engage with your community. This is how the ever-evolving social media marketing will work best for your business right now.

If you would like us to help you with a more aggressive marketing strategy in these uncertain times, we would love to hear from you! The Rock Star Marketing Squad is here to help you expand your client base, drive web traffic to your shop, find your ideal clients, and gain more loyalty among your Tribe. From video ads to email campaigns, social media engagements, and SEO pages for your website, call, or email Rock Star Marketing today!

Call Rock Star Marketing at (408) 833-9868. Or contact us using the button below.