Our Rock Star Squad

Rock Star Marketing is unlike any other digital marketing agency in Monterey, CA, the United States, and even abroad — we infuse the essence of your business in the content we create, whether it is SEO content, blogs, social media marketing, graphic design, or video ads. Here are the marketing strategists that make up our Rock Star squad:

Meet Our Team

Jennifer Filzen

CEO

Jennifer is our fearless leader! She can do it all and has just about seen it all. A certified Rock Star who Grammy-qualified for two albums, she started this venture in 2009 and has built a steady clientele of shops and companies eager to make it to their next million dollars.

Rene Arreola - Rock Star Marketing

Rene Arreola

HEAD OF MEDIA DIVISION

Rene heads up our Graphics and Video division. From video ads to print commercials to website design and maintenance, his qualifications extend from being in the print business for years working as a graphic artist and digital prepress manager before he came to work with Jen. An incredible illustrator, Rene works on art and graphic novels in his free time.

Jeff-RSM-pic-2025

Jeff Irvine

HEAD OF DIGITAL ADVERTISING

Jeff creates and manages SEO, Social Media Ads (Facebook/Instagram/TikTok/etc.) and Bing/Google Ads, Local Service Ads campaigns, as well as Geofencing marketing. He employs a data-driven approach to ensure our clients' success in the competitive digital marketing landscape. He has an extensive knowledge of consumer behavior and sophisticated targeting techniques, ensuring that our firm remains competitive and successful in delivering value to our clients.

Leonard Sullivan - Rock Star Marketing

Leonard Sullivan

LEADFORGE FOUNDER

Partnering with Leadforge, we integrate Leonard's services to help our clients with automation systems that include Reputation Management,Text Message Marketing, Missed Call Text Back, and Database Reactivation. Leonard is a fearless traveler with a special talent for problem solving.

Rushell Galacio Rock Star Marketing

Rushell "Rush" Rowena Gelacio

PROJECT MANAGER

Rush serves as our Project Manager, ensuring that all your blogs, customer reviews, social media posts, and other Rock Star Marketing projects are handled efficiently. She has a background in engineering and plumbing, plus she's a mom of three. We're fortunate to have this talented and highly organized gal on our Rock Star Squad!

Jennifer Filzen - Rock Star Marketing

Jennifer Filzen

CEO

Grammy-Qualified Rock Star
Social Media Maven
Inspirational Instructor
Superpower: “Social Butterfly”

Rene Arreola - Rock Star Marketing

Rene Arreola

HEAD OF MEDIA DIVISION

Graphic Design and Digital Media
Print and Graphic Design Veteran
Artist + Illustrator.
Superpower: “Design + Draw + Dance”

Leonard Sullivan - Rock Star Marketing

Leonard Sullivan

LEAD FORGE FOUNDER

Entrepreneur
World Traveler and Adventure Seeker
Automations Genius
Superpower: “Problem Solver”

Everyone has a unique story.
Rock Star Marketing
is here to help tell yours.