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DOCUMENTED SOP (STANDARD OPERATING PROCEDURES)

standard operating procedures - Rock Star Marketing

What is an SOP? A Standard Operating Procedure is a series of written documents that describe standard practices for an organization's processes.

We know how important it is to have a process to help you understand how your employees can provide the best service and products to your customers. But beyond that, documented processes help you measure, track, and improve your revenue, maximizing your ROI.

When we see a company that could benefit from our SOP services, we look at what they’ve already created, what works, where there are gaps, and where to grow from there.

Why does my business need SOPs?

We commonly see a communication breakdown in processes and scaling at Rock Star Marketing. A business owner approaches us, wants to scale, and has the skill but doesn’t know how to replicate it.

It comes down to efficiency, maximizing profit, and workplace culture. How many business owners build their business, nurture it to a thriving state, and reach a breaking point where they can’t replicate their ability through their employees? That is where SOPs come in; SOPs help translates what makes you so good at what you do and help other people do the same thing!

The benefits of Standard Operating Procedures:

  • Help you maximize profit by streamlining time and labor
  • Increase your returns on investment through standardized labor and increased quality
  • Help businesses identify weak processes and optimize them
  • Help your business maximize its revenue driving capabilities
  • And most importantly, they help you establish and reinforce your intended vision and voice, your business’ culture

How do SOPs help me maximize my Return On Investment (ROI)?

Strategy is the backbone of any thriving business, and that’s summed up well by Management thinker Peter Drucker:

“You can’t measure what you don’t track” ~ Peter Drucker.

If you want to maximize your ROI, you need metrics to track and a strategy to implement, and that all begins by documenting and refining your standard operating procedures and processes. Through designing, building, implementing, and optimizing, you set a foundation to measure your strengths against over time.

What Is Internal Marketing, & How Does It Relate To SOPs?

Simply put, your internal marketing is your culture.

Your company culture is what you reinforce. Meaning you have no company culture if you don’t continually reinforce and reward the behaviors you want reflected. So, how do you do that?

It all starts from the inside, what we like to call “Internal Marketing.” The documents, processes, legends, and lore passed from one employee to the next, time and time again. This is your story, this is your culture, and this is your opportunity to shape it to reflect what your intended values are.

At Rock Star Marketing, we learn about your company, vision, and values and translate that through your internal documents. We take your culture to the next level through our internal copywriting, selling the value of your business back to the people you work with!

We write comprehensive Standard Operating Procedures that help your internal marketing and positively impact your business’s bottom line. This is an entirely custom and comprehensive process that can take up to a full year to document and will cover the full range of company operations.

The Benefits of Internal Marketing

  • You define your values, and you specify the metrics you measure them with
  • You create measurable goals you can gauge over time to see if your values and vision are heading in the direction you desire
  • Increased workplace engagement and fulfillment
  • Improved community and customer management
  • Employees feel incentivized to build on existing processes and create better ones as you continually refine your SOPs
  • Your team will feel ownership over their respective roles and help you identify areas of improvement

SOPs are an Investment in Your Company & Your Future

Standard Operating Procedures help guide your employees in their daily work and serve as a reference point to quickly function and perform as they should. Once approved, your SOPs will be stored online to help your team find the correct procedures in times of crisis, meet regulatory compliance requirements, and avoid liability issues. This process can take up to a full year to document; however, it’s an investment that will pay off while you grow your business and when you are ready to sell it. 

Imagine training an employee on a task a single time and having the confidence and faith to let them loose. Delivering SOPs that you feel confident in will help them not only perform the task to your exact specifications but will help them take ownership of their role and function in your business. Your SOPs give your employees freedom and help you focus on high-level revenue-driving activities.

Why Do I Need Help Designing and Building My SOPs?

The greatest pain point in designing and building SOPs is the tremendous task they present. It’s one thing to create a single SOP for a single process, but an entirely different situation to design, build, implement, and optimize a living & breathing interconnected network of highly complex and usable standard operating procedures.


We see time and time again that businesses start one process and find themselves pulled by revenue-driving activities that call their immediate attention. An auto repair shop owner might intend to create SOPs for their business but become distracted by labor shortages and customer needs. A dental office intends to improve and document its processes but can’t find time as patients pour through the doors.


Rock Star Marketing solves those pain points for you, helping you design an optimized network of standard operating procedures that not only helps you modernize and future-proof your business but reinforces your company mission and values through internal marketing.

Rock Star Marketing
Your Business
Customized SOPs Specific To Your Business Processes
Team of Writers
Regularly Scheduled 1-0n-1's
Procedural Writing Expertise
Focus on Internal Marketing
Focus on Optimizing Company Culture
Outside Perspective
Time & Resource
Will Help With Maintenance Updates

Do you want to maximize your business’ revenue, improve company culture, & guide your business to new heights? We’re here to help you design, build, integrate, and optimize your standard operating procedures (SOPs) so you and your team can consistently deliver the special touch that makes your business what it is. Take action today and schedule a complimentary Discovery Session.

Call Rock Star Marketing at (408) 833-9868 or contact us using the button below.

FAQs About Standard Operating Procedures (SOPs)

SOPs are written documents that describe the standard practices followed by an organization. They help ensure that the services and products provided by the organization are of high quality and consistency.

SOPs are important for businesses because they help streamline processes, increase efficiency, and maximize profits. They also help establish and reinforce the company’s culture and values.

By documenting and refining SOPs, businesses can set a foundation for tracking and measuring their strengths over time. This helps implement and optimize strategy, leading to increased ROI.

Internal marketing refers to the culture and values of a company. It involves communicating and reinforcing these values to employees through documents, processes, and training. SOPs play a role in internal marketing by helping to establish and maintain the company’s desired culture.

SOPs help guide employees in their daily work and serve as a reference point for optimal performance. They also help businesses adapt and grow by allowing for continuous improvement and refinement of processes. Investing in well-designed and implemented SOPs, continually optimized over time, can lead to long-term success for the company.

There are several reasons why your business benefits from seeking help in creating SOPs:

  • Lack of time or resources: Developing SOPs can be time-consuming and resource-intensive, especially for already stretched-thin businesses. Outsourcing your SOP development to professionals dedicated to your success frees time and resources for high-level revenue-driving activities.
  • Lack of expertise: Writing clear and effective SOPs requires a certain level of skill and knowledge. Procedural writing professionals bring the necessary expertise to the table to ensure that your SOPs are well-written and meet the needs of the business.
  • Need for an objective perspective: It can be difficult for a business to assess its own processes and identify areas for improvement objectively. An outside service can provide a fresh perspective and help identify opportunities for streamlining and optimization.
  • Need for a customized solution: Every business is different, and a one-size-fits-all approach to SOP development may not work. Procedural writing professionals can work with your business to understand its specific needs and create custom SOPs tailored to business development.

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